Dave Dufour has written hundreds of print ads, brochures and other materials. Here are just a few representative samples. Clicking on any item will open a larger PDF version. Other writing samples can be made available upon request.

Mastic T-lok VinylSkirt Consumer

AdGraphicManufactured (mobile) home owners know that the skirting used to mask the underside of the home and improve appareance is also prone to a number of problems, which were characterized here as "gremlins." The ad explains why the gremlins aren't an issue with the client's product.



The Selmer Company Educator

The Selmer Company (now Conn-Selmer), is a major manufacturer of musical instruments, with a large portion of its revenue coming from sales to schools. This ad, aimed at educators, offers a lease plan as an economical alternative to straight purchase of instruments for a school band program.

United Limo Consumer/Notre Dame

Notre Dame United Limo AdUnited Limo was a bus company that provided scheduled bus transportation to the Chicago Airports from Northern Indiana, as well as charter service. The University of Notre Dame was a major customer base for United Limo operations. This ad appeared in ND football programs and other University Publications.

 


Tri State Coach Lines Newspaper

Blue Monday AdTri State Coach Lines was a bus company providing airport shuttle service similar to United Limo, from the south Chicago Suburbs and Northwest Indiana. "Blue Monday" was a marketing program designed to increase revenue during slow months and to introduce the public to the new blue fleet of luxury buses. The event was wildly successful, generating nearly $100,000 in ticket sales in a single day.

American Animal Hospital Association
Various publications

AAHA is an international association of small animal veterinary hospitals. The association provides numerous services, including an annual scientific meeting, a veterinary medical journal, hospital certification and public relations promoting pet medicine. As the association's Public Relations director, Dave Dufour had numerous writing responsibilities, from Annual Reports to consumer pet health publications, speeches for AAHA dignitaries and promotional pieces for the association's annual meeting.

Elkhart County Convention & Visitors Bureau
Consumer Brochure

ECCVBThe Elkhart County Convention and Visitors Bureau promotes tourism in the region also known as Northern Indiana Amish Country. This area is the second largest tourism draw in the state of Indiana. Dave has worked with the bureau on numerous projects, including writing/editing two versions of its visitors guide, newsletters and brochures like this one.